by Justin Irby
A globally recognized DJ, producer, and music consultant, Justin curates bespoke musical experiences for some of the world’s most discerning brands across hospitality, lifestyle, and luxury sectors. Since 2019, he has partnered with leading restaurants and venues across Phoenix and Scottsdale, bringing a refined, strategic approach to music that elevates atmosphere, identity, and overall guest experience.
As the founder of All Ways Dance, a boutique music consultancy specializing in sonic identity and music programming, Justin develops tailored comprehensive entertainment programming strategies and direction , playlists, event soundtracks, live DJ performances, and original compositions. Helping brands define not just what music they play, but how entertainment as a whole integrates into their identity and guest experience.
With current partnerships spanning globally recognized hospitality destinations and luxury brands such as Toca Madera, Élephante, The Global Ambassador, Telefèric Barcelona, and Ferrari, Justin crafts soundscapes and entertainment strategies that align seamlessly with each environment. His work enhances the energy of a space without overpowering it, ensuring every element feels intentional, cohesive, and elevated.
Selective in his client collaborations, he works with brands that prioritize detail, atmosphere, and a clear point of view. Grounded in both creative instinct and strategic thinking, Justin’s approach transforms music from background into a defining element of the overall experience.
“Like any great film, exceptional experiences deserves its own unique soundtrack, turning every moment into unforgettable memories.”